Bold new website for Ceres PR

Challenge

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The previous site was starting to feel dated and no longer reflected the company Ceres had become so the task at hand was a total redesign, repositioning them as friendly experts in the food and health space, with a bold and engaging digital presence.

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Solution

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We began with a focus on the Ceres brand and messaging, carrying out a set of rebranding exercises and realignment from a business perspective, to define a new direction. 

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The focus of the new design was a brighter, more responsible and accessible website proposition, creating greater resonance with the target audience and driving an increase in enquiries and sales leads.

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Ceres’ expertise in both the food/foodies– and the health/wellbeing sectors, presented a great opportunity to improve perception using bold calls-to-action with punchy statements that help them stand out from the competition. The Ceres kitchen studio was also identified as a key USP so we ensured it was showcased to maximise impact.

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Our team developed a bespoke CMS that was flexible enough to meet the client’s requirements and enable the easy updating of content by authorised personnel across a range of devices.

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Results

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The new Ceres PR website now has a consistent, dynamic look and feel and both user engagement and enquiries have seen a significant uplift, while regular updates of news and insights content – shared across social channels – have really helped Ceres to be perceived as thought leaders and recognised as the experts they truly are.