Promoting your website
You may have the greatest site in the world, but if nobody
knows it exists nobody will visit it.
Therefore promotion has to be thought about both when allocating
resources and budget to your web presence.
Netro42 pride themselves on creating cohesive business communicartion
which means either building websites in keeping with existing
printed and advetising material, or, advising and creating
printed marketing material for websites designed by Netro42.
Some examples of Offline promotion:
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Above
the line advertising: (press / poster / TV / radio) |
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Below
the line advertising: (direct mail, brochures, events
/ sponsorship) |
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Exhibitions
(stands or sponsorship) |
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Public
Relations (editorial & advertorial press exposure
/ events / competitions / sponsorship etc) |
Some examples of Online promotion:
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Banner
advertsing (ads on other websites with a direct link to
your site) |
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Sponsorship
(brand awareness of similar or related websites) |
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Associated
links from and to other sites |
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Email
marketing (either direct or viral) |
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Search
engine registration / submission |
Electronic media:
Electronic media is ever growing in the number of methods
possible to access clients from CD Roms, freestanding portals,
Digital TV, Websites, CD Roms, E-newsletters, Emailshots and
Email viral marketing campaigns are continually developing
Netro42 keep abreast of what new methods this everchanging
industry is adopting to benefit all customers from sole traders
to PLC's
