Netro 42Netro 42

Land Rover Brand Challenge

* We were asked to come up with a new and engaging way of educating staff to complement Land Rover's traditional learning materials

The result was a darts-based pub quiz where staff are challenged to answer sets of randomly-selected questions on technical and financial details of current Land Rover models. After a successful launch, the game is set to be played again this autumn.

Fiona Morris, of Euro RSCG Skybridge, who commissioned the quiz on behalf of Land Rover, said:

*
*

The game was a great success and the take up and positive feedback from participants has been exceptional

*

“The game was a great success. Not a single glitch or error was reported, and the take up and positive feedback from participants has been exceptional."

Netro42 also created a Land Rover version of its popular Car Trumps® game, in which the statistics of various models are rated against each other, with players choosing what they believe to be each model’s best attributes, as in the classic children’s card game.

The Land Rover games are only available via the manufacturer, but if you'd like to know how games can add real value to your website, drop us a line.