The Daily Star

Our work on the brand new Daily Star website quickly delivered terrific results for the online tabloid newspaper. In the 12 weeks after launch, traffic increased by a whopping 45% in terms of unique users and 174% in page impressions.

Daily Star Online Editor Geoff Marsh puts it down to a joint effort: "Netro42 designed a slick website with key functionality that enables users to fully engage with the extra content being uploaded by our editorial team."

Core news and sport content share space on the site with celebrity gossip, videos, reviews, blogs and the ever-popular Star Babes.

Netro42 designed a slick website with key functionality that enables users to fully engage with the extra content being uploaded by our editorial team

Users are invited to interact both with the Daily Star and with other readers through blogs and forums. 

Editorial requirements were balanced with commercial imperatives and we worked closely with a number of key partner sites to seamlessly integrate their content into the website.

We are delighted with how the Star website has turned out and even moreso at the immediate impact it has had on traffic. The bold and confident design is perfectly in tune with the newspaper's brand values and this is borne out in the improved user take-up.

Check it out and let us know what you think.