Dubai - Affordable Luxury

Having already built up a reputation as a fantastic holiday destination for all the family, the Dubai Department Of Tourism wanted to further expand it’s appeal by highlighting it’s budget-friendly possibilities. The ‘Affordable Luxury’ campaign, channelled through the popular Daily Express website, helped them reach their target audience.

Through the work done on the bespoke microsite and online advertising, we were able to help spread the message that Dubai is a real holiday possibility whatever your budget.

Showcasing the best Dubai has to offer across editorial, interactive slideshows and video

Once engaged by the multiple interactive adverts we produced, the audience was presented with a fun, playful microsite promoting all aspects of Dubai. Alongside it’s rich heritage and luxury appeal, ‘family’ was a key theme.

The microsite showcased the best Dubai had to offer across editorial, interactive slideshows and video, and offered an opportunity to book a holiday directly, thanks to a cross promotion with British Airways.