New to the web?
Congratulations, your company needs a web presence and you
realise that marketing is all important in determining the
direction, the creative look and feel, the tone of voice and
the technical specifications of your website.
Below is a step by step guide of areas you should be considering
to ensure an effective web presence. Below are some points
to consider when designing a website. For more details click
on the links to the relevant sections.
Identify your markets
The first and most important step in a successful business
model. It is not enough to have an idea and hope for the best,
the more research undertaken, and information available, the
better chance you have of finding out exactly what market
demand there is.
For more information please click Identify
your markets.
The business message
Essentially what your company provides to its customers, be
it established markets, niche or new markets,
For more information please click The
business message.
Communicating the message
The two main areas are what media are employed and what form
your business messages take.
For more information please click Communicating
the message.
Content
When the methods have been agreed, the site is then populated
with content. This encompasses all the elements from corporate
identity, straplines, body copy, headlines, subheadings, navigational
links, imagery and graphics used, photography, illustration,
and video and sound if appropriate.
For more information please click Content.
Monitoring your website
All Netro42 customers are supplied with a comprehensive monitoring
system telling clients how many people are visiting the site
where they are coming from and how they are navigating through
the site.
This together with the marketing information captured from
the site itself for example through registration and data
captured from forms gives our clients a powerful armoury of
information on which to build future online strategies.
For more information please click Monitoring
your website.
Promoting your website
You may have the greatest website in the world,
but if nobody knows it exists then nobody will visit it. Budget
and resources must be allocated to promotional activity both
offline and online to drive traffic to your site. The rapid
growth in digital media allows company's to promote themselves
using highly creative and cost effective methods.
For more information please click Promoting
your website.
Search engines
Registering your site or sites with search engines is particularly
important if your site is selling to a wide customer base
or a consumer market.
For more information please click Search
Engines.
Showcase
To see our extensive list of clients and websites we have
created for them please click Showcase.
If you would like any more information please explore the
rest of the site, alternatively for a more tailored proposal
to suit your needs, please do not hesitate to contact
us.
