Content

Once you have decided on the business message and the most appropriate ways of communicating the message these elements are fused by the content itself.

The content in this instance encompasses all the written copy and the imagery used to communicate your sales message.

The tone of voice
From the results of marketing information and your own experience dealing with customers a clearer picture can be made of your clients allowing you to talk to them in a language they understand. For example you would use different languages to communicate to consumer/business to business, teen/adult, white collar/blue collar, exclusive/popular.

The look and feel
Netro42 translates the tone of voice into a visual language.
This is done by creating as clear a brief as possible taken from the points above, then answering the brief. There are several ways to effectively implement a tone of voice and the most appropriate look and feel is decided on ie subtle/bold, modern/traditional, colourful/minimalist, corporate/informal.
This is then executed across all areas such as the corporate identity all printed and electronic media to create a strong, clear and cohesive identity and brand message.

All the other areas such as interactivity, data capture, database integration all add to this content and must be in keeping with the tone of voice and the look and feel. Click here to find out more about the creative content Netro42 can provide for your website. Click here to find out more about the technical content of your website.

If you require any further information on how we can create or enhance your website then please do not hesitate to contact us.

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