E-commerce functionality
This is when your website allows users to to make transactions online. Functionality ranges from simple bolt on shopping baskets to complex quote and ordering sytems linked to a database or your legacy system. Transactions can be monitored and tracked ensuring that users are not lost during the buying process.
A shopping basket allows customers to surf through your online
catalogue and select and keep the products they wish to buy
at the end of their visit. The customer then fills in debit/credit
card details on a secure page. These details are then transmitted,
securely, and authorised for payment, as long as the card
is valid, you are then informed and the product can be delivered
to the user.
Data captured from these transactions can be kept for further marketing purposes if you have made this clear on your website.
For a more detailed appraisal of your e-business needs, please do not hesitate to contact us.
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