Corporate identity

This is your company's motif. It consists of the logo of your company, the colour palette used and the fonts used. It is often the most prominent piece of design work which all other media will spring from.

The branding of your company and products and services should be a cohesive corporate identity, look and style which is carried throughout all media from business cards and exhibition stands to your website and online marketing.

Your logo should reflect what your company does and how it does it.
To judge your own identity's effectiveness you need to establish what you want to tell customers about your business. Then look at your identity, printed marketing material and your website and ask existing and potential customers how they interpret it and decide whether this matches what you are trying to convey.

The launch of a new website is often the time to consider how your existing corporate identity is working. Logos, fonts and the colours used now need to translate seamlessly to electronic media. This may mean modifications have to be made to take into account some of the limitations and benefits of this media.

There are some limitations in size and legibility of certain fonts and graduated colour. However with the web you can utilise all media including video, sound and animation to enhance your message.
Using this media together with the powerful marketing devices available on the web means that you can promote your company in a way that only large PLC's could previously afford.

If you require any further information on how we can create or enhance your website then please do not hesitate to contact us.

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