PPC campaign manager

We are looking for an experienced and versatile PPC campaign manager to join our team of talented web professionals. PPC campaign management will include the creation of new keyword campaigns, origination of ad copy, campaign analysis, optimisation, and reporting.

We are looking for someone who is well-organised, able to multi-task, and a confident and eloquent communicator.  An aptitude to learn new concepts quickly, and understand the importance of keeping up-to-date with new technologies is essential.

The successful candidate will possess  a minimum of 1 year’s experience in a dedicated PPC role and a demonstrable knowledge of Paid Search - primarily Google.

Key responsibilities:

• Development of PPC offering with new and existing clients
• Management and implementation of PPC campaigns
• Keyword analysis and strategy
• Managing communication and deliverables for all clients.
• Ensuring timely delivery of all client deliverables.
• Planning, organisation and development of all client deliverables.
• Updating clients on major industry developments (search marketplace and client industry online).
• Understanding and effectively conveying search marketing tools and techniques to clients on a consistent, ongoing basis.
• Understanding and adherence to client KPIs on ongoing basis.
• Monitoring, addressing and reporting client issues to Line Manager.
• Communication of campaign activities and results with clients and liaison with clients to implement any changes to their paid search campaigns.
• Keeping up to date with marketplace and implementing relevant changes into client campaigns where appropriate.
• Participating in team training/meetings and events.
• Review of client campaigns, profitability and issues on a monthly basis as appropriate.
• Escalation of client issues as soon as these occur.
• Identifying and pursuing client upsell opportunities.

An awareness and understanding of SEO and social media optimisation would be a bonus.

The role forms an integral part of the company’s strategy so the successful applicant will become a key member of our team.

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