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Promoting your website
The more people that visit your site, the more chance there
is of converting those visits to sales.
Some examples of Off-line promotion:
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Above
the line advertising: (press / poster / TV / radio) |
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Below
the line advertising: (direct mail, brochures, events
/ sponsorship) |
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Public
Relations (editorial & advertorial press exposure
/ events / competitions / sponsorship etc) |
Some examples of Online promotion:
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Banner
advertising (ads on other websites with a direct link
to your site) |
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Sponsorship
(brand awareness of on similar or related websites) |
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Associated
links from and to other sites |
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Email
marketing (either direct or viral) |
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Search
engine registration / submission |
Electronic
media:
Electronic
media is ever growing in the number of methods possible to
access clients from CD Roms, freestanding portals, Digital
TV, Websites, CD Roms, E-newsletters, Emailshots and Email
viral marketing campaigns are continually developing
Netro42 keep abreast of what new methods this everchanging
industry is adopting to benefit all customers from sole traders
to PLC's
Search
Engines:
A recent
survey indicated that 60% of all website referrals where generated
via search engines. Therefore it is imperative that your website
is prepared correctly during the build period. This includes
insertion of Meta tag information, using the tiltle tag correctly
and insertion of Alt tags on all images. Whilst no guarantee
can be provided of obtaining top placement within search engines
ensuring your pages are correctly prepared will maximise your
ranking.
For a more detailed appraisal of your e-business needs, please
do not hesitate to contact us.
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