Netro42

Building a brand

This is the process of communicating your marketing strategy in a digital age. Netro42 can build on an existing corporate identity and marketing material. The goal is to raise brand awareness utilising all the media available to you.

What do you want to communicate to clients?
For example, to existing clients you wish to communicate quality, service, after sales, strengthen relationships.
To potential clients you need to communicate the benefits and advantages of using your company. Identify those benefits and communicate them effectively as your sales message.

What media best gets your message across?
Never before has so much cost effective media been available to clients.
Websites can include copy, newsletters, full colour graphic imagery, photography, illustration, animation, video, sound, screensavers and games, all of which can be branded.
From the website it is easy to create CD Roms, electronic presentations, email newsletters, email marketing campaigns, email viral marketing campaigns, banner advertising, sponsorship, mini-sites and intranets

What tone of voice best describes your brand?
From the results of marketing information and your own experience in dealing with your customers, a clearer picture can be made of your clients allowing you to talk to them in a language they understand. For example different languages to communicate to different sectors such as; consumer / business to business, teen / adult, white collar / blue collar, exclusive /popular, traditional / modern.

What look and feel best visually translates the tone of voice?
This is done by creating as clear a brief as possible taken from the points above, then answering that brief. There are several ways to effectively implement a tone of voice and the most appropriate look and feel of your website. For example techniques employed can range from; subtle / bold, modern / traditional, colourful / minimalist, corporate / informal.

This is then implemented across all areas such as the corporate identity and all printed and electronic media to create a strong, clear and cohesive corporate message.

To find out how Netro42 can build your brand please do not hesitate to contact us.